Discussions around ghost blogging are a current theme among SMO bods. There have been some interesting points on both sides of the coin... However I think my view is clear.
There is an inherent reason why at the age of 5, schools begin to teach you to read and write. This concept develops throughout your education, albeit in differing modes, topics, style and comprehension. The underlying purpose however, remains the same; to digest, analyse and present your findings. What you digest, how you analyse, and what your findings are therefore totally individual based on the the variables of all three. Writing is hence our personalised way of presenting our ideas to the world, about the world. I see no loophole in this equation that would allow for another individual to copyright on behalf of another.
When we consider who might partake in ghost blogging, my thoughts turn to those who may be less akin to Social Media or those who cannot find the time outside other business and social demands to write blogs... i.e Senior Management personnel.
These are also the normal candidates to use services from Executive and Personnel assistants. In many cases an EA or PA is as much an extension of the executive as an assistant, but that's not to say they are in anyway the same. Other cases involve EA's and PA's handling confidential matters on behalf of the executive and providing essential administrative services to facilitate said executives day-to-day business dealings. But again, the handling of someone else's information and thoughts does by no means qualify the EA / PA as worthy of producing supposed thoughts of their executive in modes such as a blog.
I blog because I make opinions and judgements on the material I encounter on a daily basis. I often elaborate at length in my head about these ideas. Like everyone else, however, my head is a busy place, and one that unintentionally does not always afford the room for non-constructive thoughts and ideas. In the same way we make lists to ensure we remember those things that cannot be lost in the ramblings of your head, blogging allows you to tangibly work through ideas that might otherwise get lost. You provide a record, of which you can reference later, like recalling a memory, and also share with the world in the chance that you might help another to get a different perspective on an idea, or even educate on a topic that had not previously been encountered. But mainly, I blog for myself.
Through the process of writing, having to carefully cherry pick words to elucidate on my thoughts and ideas often makes space for new thoughts and ideas throughout the process, helping me to form rounder more substantial opinions. It is hence a very useful tool for mapping and expanding your thoughts and interests. As such, there is a merit for everyone to get blogging. It doesn't matter if nobody reads your material. It's your personal teaching and learning space. Quite how otherwise intelligent people think they can farm out a set of notes to be tackled and published by another goes against the essence of blogging and social media interactions. A skeleton of ideas does not replace the act of writing.
As an accompaniment to this blog, the article by Brian Solis entitled Social Media's Critical Path: Relevance to Resonance to Significance encapsulates the ideas discussed here about the relevance of personal blogging and the best way (and person) to communicate those ideas on a Social Media platform.
http://www.briansolis.com/2010/08/social-media’s-critical-path-relevance-to-resonance-to-significance/ [Weds 17th Aug 2010]